One of my clients recently asked me:
“I need to find a way to add a subscription form on Weebly – and I am not seeing it!”
If you have an online business, your business is your list of prospects and customers. No prospects or customers, no business. Your subscription form (also called opt-in) on your homepage is the place (or places) on your website where your visitors submit their contact information and join your email list. Placing one or several opt-ins on your website is your chance to positively impact countless lives through your messages, your products and your services. Now that I have made clear why it is vital for your business to engage in email marketing, I am coming back to the subject of how you can include a subscription form in Weebly.
Weebly is a website builder that is very popular among website beginners because it is very easy to use. Like many of the other website builders too, you can potentially create great websites with Weebly. Yet, website builders do have their limitations. Should you be interested in a more broader look at what website builders can do and can’t do, I recommend you read my article here.
Having a subscription form on your homepage is not a core functionality in Weebly, but it is indeed possible to add one, and I’ll showing you in a step-by-step tutorial how to do just that.
I am assuming you know that for adding a subscription form, you need to be registered with one of the email marketing providers like MailChimp, AWeber, Constant Contact, or any of the others. MailChimp is a favorite for beginners because their service is free for the first 2000 subscribers on your list. For this reason, I am using MailChimp as an example in this tutorial. I am sure the other email marketing providers offer a similar procedure to implement a subscription form.
Creating an embedded sign-up form
1. You first have to login to your MailChimp’s account, or if you don’t have one yet, register one.
2. In your dashboard, click on Lists. If you don’t have a list created yet, you need to do so now. If you have already one list, click on it. You’ll get a new menu. Choose Signup Forms. There, you’ll see 4 options your sign up could take. I am showing you how to do it by embedding a form into the site’s content, so therefore, click on Embedded Forms.
3. Now you get a few options to customize your form. You can change the form’s title and adjust which fields shall be visible [blue frame].
Best Practice Tips
Make it easy for your followers, fans and clients to subscribe to your newsletter. It’s a really good idea to place it on multiple pages on your website. It doesn’t have always to be the most popular spot. Placing it in sidebars is also a very good idea. However, please be considerate. There is a difference between making it easy for visitors to find your subscription forms and being spammed by subscription forms.
It’s also a good idea to create separate lists for people with different interests. Let’s say you have a general list for your newsletter and a second list that captures people who are interested in the book you are writing. You would have to customize a second form (as outlined above) and embed this code into a separate spot – wherever it serves a purpose and fits in well.
One of the best ways to get folks on your list is to offer them something for free. It’s not a must, but if you can offer some valuable tidbits of your work, it could help you instantly establish trust and goodwill. It could give your customer a wow-moment that will delight them, and even prompt them to tell their friends. The point is if you have a good opt-in, it communicates that you care about your customers, and you understand their values, needs and desires.
I’d love to hear from you in the comments what your experiences are with using a subscription form in Weebly. Did you come across any challenges you need a solution for? Maybe you “accidentally” found out some nice trick or tweak? Please share with us in the comment section below!
Over to you
What are your challenges in your business endeavor? Are you looking to implement a certain feature on your website and can’t figure out how to do it? Or are you struggling to get the bigger picture on how to move forward with your business or website? I am often asked these kind of questions, and in my Business Tool Clarity Sessions, I am helping my clients to sort through their personal catalogue of questions. Based on their personal situation and knowledge base, I make recommendations on how to best set up their technical infrastructure or how to adjust their existing systems to improve efficiency. If you have burning questions, chances are that I can help you with that and I invite to get in touch with me and schedule an appointment.
Maybe you are already aware of the pressing need to streamline some of your business processes. Every growing business goes through this phase of struggle and missing critical pieces. Sometimes, when you hear people talking about their software and what they use to automate their businesses, you wonder what's best for you. There are so many tools becoming available all the time. And it is difficult to evaluate whether the software you are using is really serving your business.
I am now offering a custom designed program called the Silver Tech Package. It is a service that is designed for the specific needs of growing online businesses. If you need someone who not only understands the struggle of small online businesses and the technology they need but who is also able to implement and execute the work, drop me a line.