Getting started with your business can be a bit of a tough task, particularly if you aren’t very tech-savvy. I firmly believe that technology can’t be avoided in today’s business life and that embracing it and using it intelligently is not a bad idea at all. Nevertheless, for many this is a difficult task. But you can grow as you go. In this article I’ll show you what to work on before you actually start with your business – and I promise: there isn’t much technology involved.

I thought that writing a little tutorial on how to get started with a business for all you guys out there, who ever faced or will face this as a road block, might be a good idea.

So, in the first part, I pointed out that one of the most important things you will need is a website. There is no compromise around that.

I talked about the fact that your website will communicate the soul of your business, and I also covered several aspects that require consideration when starting a website project like finding a business name, a domain name and setting up the basic content for your site.
In this second part, I will continue with design aspects and possible platforms you want your website to run with. In particular, we will cover the following points:

  1. Why you need outstanding content
  2. Your website’s design
  3. Finding the right platform for your website

Again, bear in mind that the work you are doing with this preparation is incredibly important and valuable. Don’t fall into the trap of thinking you can do this in one afternoon. Even though it is possible, it is more likely that the texts and content you produce will have to ripen like a good vine. Therefore, stay patient and develop the habit of carrying a notebook with you. I usually had the best thoughts for phrases to use when I was away from my computer.

Remember: The more you know what you want and how you want it, the faster you get your website done.

 

technology is not a bad idea website content

Why You Need Outstanding Content

The content of your website should be uniquely yours, particularly the texts, because your website’s content is the main reason why your visitors come to see your website.

An essential part of your web content should deal with the products or services you have to offer. In branding and marketing your products, you will want to emphasize on the special factors and benefits that make your products different from or better than other equivalent products.
Writing outstanding texts about your products is not only necessary, but vital for your branding and marketing. I highly recommend setting up a few texts in differing lengths: maybe of 1000, 400, and of 100 words. Shape and mold it until it feels authentic and uniquely yours, and really reflects what you have to offer.

You will use these texts on your website, but they will also be absolutely invaluable when you enter the phase of marketing. You will need them at this time, as you probably won’t have much time for long and tiresome writing sessions.

Your Website’s Design

A good web design is an art, and there are many opinions floating around what it should contain. I don’t really want to join this discussion; my aim is to give helpful and practical advice for people who are unfamiliar with all these matters and need to get started quickly. There is always the possibility of making things bigger, better, and greater, and certainly, your website will evolve over time and adjustments will be made. So, don’t let the fear torture you that you could miss out on some trend.

To get started, it is more important that you focus on some of the essential design characteristics that will shape your brand and business: the fonts and your color scheme.

Color

A tool called Adobe Color CC allows you to experiment with different color rules of a color of your choice. With the rule sets of Analogous, Monochromatic, Triad, Complementary, Compound or Shades, you are free to experiment to create your individual color branding.

Font

Text is the most common element of design. It therefore is important that you find the right font-type and font size for your project so that it best suits your brand and message.
Text is meant to be read; using a font that is really small will chase people away – especially with a combination of the disease of a low attention span.
How do you find out which font to use if you don’t have a website yet? Well, there are a few very helpful tools available with which you can run tests on different font types, like body font and header font. For instance, you could try these:

  • Typetester: let’s you test and compare more than 2000 typefaces and find the one that works best
  • Font Dragr: is a drag’n’drop font testing tool in a real browser window. It requires, however, that you upload the fonts you would like to test.

If you need some dummy text for your design tests (i.e. your font testing), you can use one of the many Lorem Ipsum Generators: Ipsum Generator comes with some additional features to tailor your text styling.

Style

How to style your website is really a huge topic, and I can’t give it as much attention here as it would justify. I therefore would like to direct your attention to some points that will undoubtedly come up for you when creating your website. This is because I believe that having this in mind right from the beginning (like consistency and spacing) will probably impact the way you think about your website when brainstorming it. Developing a mood board is a nice, helpful and fun exercise, but optional.

Consistency

Consistency is about harmony. Consistency makes everything match.

Make sure that the main elements of your website are aligned.
Having pages in totally different styles or color schemes could leave a confusing impression on your visitors. You might come across as an exceptionally creative thinker, but unless you are really a genius graphic designer who exactly wanted to convey this message, you’d probably rather leave a message of indecisiveness and bad design. Remember that quote in this tutorial’s first part?

“A bad website makes a worse impact than a business having no website at all.”

Spacing

The issue of spacing has undergone dramatic shifts in the last years. Some years ago, filling up every available place with stuff was the mantra of the web. These days are gone. Looking at web development in the last years, I see reason that generous spacing is the principle to go with. Spacing makes things clearer, so consider using lots of white space when planning your page style. Your visitors will be grateful.

Moodboards

Creating a mood board can be a project for a rainy weekend, or two or three. What it is basically, is a collection of images, textures or samples of objects in a composition that as a whole, visually illustrates the style one wishes to pursue. They can help others “to get inside your head” in order to convey a thematic setting for a design. It is a very valuable tool to find a visual and aesthetic expression of your project.
There are many tools available that allow you to create a mood board. Some of them are:

Finding the right platform for your website

Because you are creative and your business will be always evolving, you will want to have the power to change your website at any time – even on the fly if you need it.

Being able to control your website will make a huge difference to how you approach business opportunities. Having said that, I am fully aware that many starting entrepreneurs do not know how to embrace this part of technology. Yes, it is indeed a super loaded topic and can be really overwhelming, but in spite of that, staying afraid of learning how to maintain your own website will cost you a lot of money, time and stress. You will also miss out on the boost of confidence it will bring you when making this jump.

“The idea is always more intimidating than the actual task.”

Making a decision on which platform to use for your website cries out for some qualified information. In order to choose the platform that best suits you, you’ve got to have clarity about your business goals, your business model, your industry and you need a reality check for yourself: How far are you willing to go?

Most aspiring entrepreneurs first get stuck here, and yes, you have to expect that this topic would bring stuff up: fear and insecurity, confusion and frustration. It happens to all of us, all the time … BUT: don’t let the fact that this can be challenging be an excuse to quit or hide! Don’t victimize yourself, don’t make excuses and don’t get dramatic about it.

 

 

There are many different approaches to platforms one could employ to build a website. Listing all the available platforms probably wouldn’t be too helpful. As the paradox goes: the more choice we have, the harder the decision gets.
I therefore will list only those platforms that I think would suit entrepreneurs who aren’t very tech-savvy , but also have potential for scalability.

 

  • WordPress – WordPress is probably the best, well known publishing platform today. As at 2012, more than 60 million websites had been created using this platforms.
  • Weebly – Weebly provides a quick way to get started with building a website. It is really easy to use and great to start out with.
  • Wix – Wix is one of the leading web development platforms with many templates available to get you quickly started.

 

Please note that even though I am aware of some of the shortcomings of these publishing platforms, I prefer to stay neutral here, because what would be a limiting factor for me doesn’t necessarily need to be one for others.
There are valid pro’s and con’s for every platform and there is no one right choice for everyone. There is only the best choice for you in this moment, and circumstances may change. That’s the nature of life.

Handling any of these platforms can be learned. Even without coding knowledge, one can create good-looking websites. From all of the four alternatives mentioned, WordPress probably has the steepest learning curve, but it is in my eyes also the most flexible and scalable platform.

There are two main reasons why I personally like to stick to WordPress.

First, there is such a big community behind WordPress today, that finding a solution for a problem I may run into, is usually rather easy.  Just starting a search query will bring up hundreds of hits to solve this problem.

The second reason why I fancy WordPress is its customizability and the abundance of available beautiful themes, and it just gets better every day. Imagine a theme is like a clothing you put over the scaffold of your website. It comes with nice designs and features and can turn your website into an incredible beautiful pearl on the web. It is replaceable, and when applied, can give your website a completely new design (like a new piece of cloth).

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❤️ Thank you for sharing, I much appreciate it! You can download the pdf version here. ❤️
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If you would like to seek out a qualified guidance of what platform(s) would best suit your particular business model in your particular situation, you may consider having a private session with me. You will have to explain your goals and plans with your business, and I will certainly be able to narrow down the available options and help you to set up your infrastructure in a well thought-out manner.

Does that sound interesting to you? You can schedule an appointment for my Business Tool Clarity Sessions.

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