When you set up a website or get started with an online business — at first, it is all about the website’s content and design. It is about making it as beautiful and as user-friendly as possible.
But when this task is finally done, there is more work required from you.
If a website is the hub of your business, you want to make sure it is properly maintained and secured.
Having a website imposes responsibilities onto you. Click To Tweet
What is Website Maintenance about?
For the sake of some structure, I divided it into four categories:
Website Backups – one facet of managing your business’ risks is making sure you make backups consistently and know how to restore everything.
Website Security – for an online business, this is not negotiable.
Website Monitoring – there are several good reasons why you should have your website monitored.
Several Maintenance Tasks – There are a few things to take care of for a website owner, and I will point out some best practices how to get that accomplished.
The 4 Components of Website Maintenance
Backing up your computer’s data is one thing. Backing up your website another. It’s the central spot of your business, and really deserves this kind of attention. Developing the habit of backing up your website is a way to manage your business’ risks, and also a healthy attitude for every entrepreneur.
It’s really bad when a website doesn’t get updated for three years. But it is just as bad, if one doesn’t take any preventive measures for getting the website hacked. Small businesses are a bit more lax about security, and hackers know this. There’s always something you can do. No excuses!
Website monitoring serves several purposes.
One of them is quality control towards your web host. Questions you can find answers to with website monitoring are:
- How often is your website down (not available)?
- Is the frequency of the website’s downtime justifiable with appropriate maintenance by the web host?
- Is there a quality problem?
- Can your hosting plan still handle the traffic peaks, or is it time to switch?
Another reason for monitoring a website are hacking attacks.
- How do you know when someone targets your website?
- Do you need to take appropriate action?
- Is there a pattern behind the attack?
It could be a hint what you can do to stop it and prevent further attacks.
Several Maintenance Tasks
Depending on the platform you use, there are several maintenance tasks on your to-do list. Two examples for maintaining your website’s hygiene are sitemaps and broken links. But of course, there is more …
In my new online course WEBSITE MAINTENANCE I talk about all these four blocks in detail. Not only will you get detailed information about maintaining your website in regard to these four aspects. The lectures are held in a non-techy way and are easy to comprehend. I make it as easy as possible for a you to understand the matter. Every module comes with a Tech Term Glossary as well as a downloadable Tool Tips CheatSheet.
Maybe you are already aware of the pressing need to streamline some of your business processes. Every growing business goes through this phase of struggle and missing critical pieces. Sometimes, when you hear people talking about their software and what they use to automate their businesses, you wonder what's best for you. There are so many tools becoming available all the time. And it is difficult to evaluate whether the software you are using is really serving your business.
I am now offering a custom designed program called the Silver Tech Package. It is a service that is designed for the specific needs of growing online businesses. If you need someone who not only understands the struggle of small online businesses and the technology they need but who is also able to implement and execute the work, drop me a line.